Page properties: title, description, keywords
Each page on your site has its own metadata — title, description, and keywords. Getting these right is the first step toward search engine visibility and good social sharing previews.
Opening Page Properties
- In the Page Manager, right-click the page you want to edit.
- Choose Properties from the context menu.
You can also select the page and press Enter / Return while the Page Manager panel is focused, or click the info icon that appears when you hover over a page row.
The Title field
The page title appears in:
- The browser tab and window title bar.
- Search engine results pages (the blue clickable link).
- Bookmarks and browser history.
- Screen reader announcements when a new page loads.
Recommended length: 50–60 characters. Titles longer than ~60 characters may be truncated in search results.
A common format is Page Name | Site Name — for example, “Services | Acme Design Studio”. This format helps users immediately identify which site they are on from the search results page or browser tab.
Meta Description
The meta description is the short paragraph that appears below the page title in search results. It does not directly affect rankings, but a well-written description improves click-through rates.
Recommended length: 150–160 characters. Longer descriptions are truncated with an ellipsis in most search engines.
Write the description as a concise, action-oriented sentence. Focus on what the user will find on the page and why it’s worth clicking.
Keywords
The meta keywords field is a legacy tag that major search engines (Google, Bing) have not used for ranking since the early 2000s. It is still available in Site Designer for completeness or for use with custom search systems that may read it.
For most projects, leave this field empty. Filling it in does not help SEO and does not hurt it.
How the metadata appears in exported HTML
Site Designer writes the metadata into the <head> of the exported HTML file:
<title>Services | Acme Design Studio</title>
<meta name="description" content="Professional branding and web design services...">
<meta name="keywords" content="web design, branding, logo">
